Wondering on how to drive traffic to your website for free effectively without using all those paid services like email auto responders people talk about?
Paid services are great but when you’re just starting out, money is totally out of the question since we haven’t even reached that high sales level yet to able to spend, right?
Well worry not! I was thinking of the very same thing when I first started my blog as well so it’s definitely possible alright, so I took the liberty to compile those strategies that have worked for me into the…
10 Best Ways to Drive Traffic to Your Website
Driving traffic is not a one-time thing that you can just do once.
If you want to get a continuous stream of free traffic, you need to implement these steps regularly in order to ensure a healthy growth.
Ready for some eye-opening knowledge? You better be! Because here are ten of my best performing methods which I personally use until today and so should you…
Strategy #1 – Cracking the Content Creation Code
Content Creations is the big on the website world, so big in fact that it’s actually the very reason your website exists.
Think about it, if you don’t want to create content, why would you have a website in the first place right? Google evaluates websites according to content and the more you have, the more traffic you can get.
In fact, if you Google out question like how do you drive traffic to a website or traffic tips, content will ALWAYS be on the list and this is for good reason too. Take a look at this…
That’s my website traffic according to the channels and as you can see, organic search is number one and this has been for many months too, not just for my site but for everyone else’s too.
To create content, you need to regularly publish articles on your website which is relating to your niche.
Thinking of topics on what to write is easy really – You just need to think of things related to your niche and write about them as tips, reviews, ways to solve problems, new products… anything!
It will come naturally to you but of course, there are ways on how to get more ideas on what to write on which I will cover in a bit.
Thinking of ideas is the easy part, writing properly is the hard part because when you write your posts, you need to think of some criteria to really beat your competitors and get the most traffic for that particular search term…
- Content length – I can’t stress enough how important it is to have a good article length. According to research, posts that manage to rank of the first page of Google all have at least 2,000 words of content length so what does that tell you?
- Solve a problem – The reason people type something on that Google search bar in the first place is because they want to find something in the first place so it’s important to bear in mind the solution when you’re writing on a particular problem.
- Titles trap your visitors – Although the body of your content is the main part, titles do play a role in making people click on your URL in the first place. There will be so many websites on the website writing about the same thing so it’s important if you write something out of the ordinary that just begs people to click on it. For example, “How to cook a pasta so good, your girlfriend’s parents would beg you to marry her” sounds much better than “How to cook pasta for free”
You might be turned off by the idea of writing content but believe me, this is as powerful as it can get because content contributes to the huge percentage of your entire follower-base and sales.
In fact, if you’re wondering how bloggers can survive just by writing blog posts and still thrive better than most employees, that’s because they earn through their online sales that they make on their blog which their rely sole online.
Even if your website is for a brick and mortar business you’re currently handling, you’d be surprised if you make more sales online rather than at the shop itself.
Strategy #2 – Leveraging Related Searches
Seen this before?
That little box that we always use but never bothered to know what it’s called, is called Google Suggest (Or Google Instant as some might call it).
Don’t take that box for granted though, because the real power to that is the real-time related searches that you get when you look for something.
For example, when I typed in “Affiliate Marketing niches”, I get choices like “most profitable affiliate niches” and “Affiliate Marketing opportunities”.
Believe it or not, that suggested dropdown words are actually things that other people are looking for at that very instant! (Hence Google Instant).
Do you see how powerful that is?
You can totally take advantage of this to generate you more ideas on what to write about but the real reason I want to talk to you about, is that if you include some related search terms in your website content, you can actually get ranked indirectly.
How you ask? Take a look at this…
Those words that you see from the screenshot are words that I rank for when people search for those, even when I never intended to include those in my article.
I actually never target some of those terms but I managed to rank when people look for those terms anyway because they are related.
You don’t need to spam the keywords though, mentioning that word even once is already good enough because that way when the readers type in that particular search term, Google can detect that from your website.
Strategy #3 – Getting ranked with images
This is something I always tell my friends but they are always reluctant to listen.
Mainly because they thought that images aren’t very important in ranking although they do know how important images are when writing content.
What do you think? Take a look at this…
Have you ever wondered as to why some websites can get first page rankings even with very few words?
One reason – Images!
Images play a very important role in ranking because not everyone searches through the ‘web’ form of search results.
Many people search through the images section instead because they are either very lazy to read, or that they are looking for something specific such as a graph image for research, or images of their favourite actor.
Regardless, images work very well because if they don’t, I wouldn’t be able to rank this way…
So how do you leverage images?
Simple, the answer to this is right in front of your eyes – the alt text!
When you upload images, write you titles as how you normally do but when it comes to the alt text, adding keywords there can really boost your chances of getting found.
I managed to rank many of my pages through images and it is something you definitely need to take advantage of.
Strategy #4 – Sharing Your Posts on LinkedIn groups
Linkedin is a huge social media for professionals so when you post your content here, you’ll get a pretty serious audience.
When you first created your Linkedin account, you may not have that many connections so in order to get your content seen by many, the best way to achieve that is by sharing it in communities.
This is an example of how I share my content on How to do SEO in 10 Simple Steps…
Just by sharing that, I was able to get likes and visitors, imagine how many clicks I would get if I share that with ten more groups?
In fact, I also shared this very blog post that you’re reading on LinkedIn too…
I managed to bag in some huge shares, clicks and comments so there’s no reason not to share because you’ve worked hard on your post and they need to be recognized.
Finding a group is easy!
All you need to do is start with a keyword such as SEO or blogging and from there, you’ll get loads of choices on related groups.
For example, let’s have a look when I search for groups related to “blogger”…
As you can see, there are hundreds of groups you can join but do make sure that those groups are related to your niche.
For example, if you’re in the SEO line, you might want to join groups that revolves around SEO, blogging and social media but don’t want to get mixed up with the gardening niche.
A good rule of thumb to bear in mind before joining a group is to make sure that there are at least 5,000 members because not everyone of those members will see your post so it’s good to bear that in mind to get the most of what you’re doing.
Once you’ve joined about 10 groups or so, you will reach a point in life where you’ll ask yourself, “Which group did I join again?”
To keep track of that is simple – Simply click on “interest” on one of the Linked in tabs and from there, click on “groups” and you’ll see all the groups that you’ve joined.
Don’t just share your contents, interact with the other members too because it’s called a group for a reason!
Strategy #5 – Sharing on Google+ Groups
Similarly to the Linkedin share tactic I just mentioned, Google+ also has a group function which you can totally leverage on.
The group function in Google+ is equally as great as that of Linkedin’s and probably better too because although it looks barren, communities are the real deal.
Not many people use Google+ as opposed to Facebook which explains why you can hardly find your Facebook friends here and that’s because the only types of people who really use Google+ are either expressive people like designers, or entrepreneurs who know the real power behind it.
Just like the Linkedin groups or any other communities in the world, you cannot just simply spam your content – You need to build bonds by also commenting on other people’s posts and create an interaction.
Strategy #6 – The Twitter Tactic
I’m not a pro when it comes to social media but what I do know is that Twitter is one of the biggest traffic bringing platform you should never miss out on.
There is only a limited number of social media platforms that I involve myself in and Twitter is one of them because it’s so easy to get leads.
Unlike Linkedin and Google+ where you can share contents easily, Twitter is great for you to connect with people and chat with them without ever needing to share your content.
The way to build your twitter followers is simple, just be as personal as you can and tweet around 4-5 times a day at least about anything because people will want to follow you even if you don’t have any followers to begin with.
It’s great to share your website content from time-to-time but you need to mix it with your personal lifestyle as well to avoid looking too boring or too salesy because this way, people can relate to you much better.
When you follow people, it is very important to follow them back because some people have this annoying tactic of following you and unfollowing you back in the next instant if you do not follow them.
I always go one step further to thank everyone who follows me and from there, I was able to keep my follower retention rate high because once they see those personal tweets, they will be less likely to unfollow you.
Once you get a steady follower growth, another way to further bring traffic to your blog is by sending Direct Messages (DM) to people who follow you and for that, you can use a free service called Crowdfire.
Simply connect Crowdfire to Twitter, start creating your personalized DMs and you’re good to go!
Strategy #7 – Join a Blogging Community – Surround Yourself With Those in the Same Mission as You!
Not just to join, but to interact with its members and comment on their posts so that they will return the favour.
Blogging communities are awesome as you can get to meet fellow bloggers and ask how they reach success, you’ll always have somewhere to go to whenever you’re stuck, and the best part of all is that once your name is known by many, anything you share will get comments and social shares too!
But of course, you need to make sure that the contents you share are relevant lest they will think you’re just simply spamming for your own selfish reasons.
Here are some great blogging communities you definitely need to take advantage of…
There is a fantastic platform for website owners who wish to communicate and get help from each other and it is currently my #1 recommended program called Wealthy Affiliate which is a must-have if you’re planning to go far with your blog.
It is actually an Online Business program but that’s what’s so great about the community – Everyone helps each other out because they all have the same mission as you which is to succeed online.
There are great tools you can take advantage of such as the keyword tool, the dedicated hosting, and the website builder but the feature that you would really want to concern yourself with is the Site Comments feature.
Did you know that comments are actually part of your content?
Having comments on your page is important because it shows how great your content is so much so that you have people commenting on it – It’s even greater when each of those comments are replied by the website owner which is you.
Wealthy Affiliate’s Site Comments feature is the first to enter the market and it was just set released last month in July 2015.
If you’ve been in the blogging world for quite some time, you will know that getting comments is actually quite hard.
Blogging communities are great but not everyone wants to comment on every post that people share there and for those that do, how do you make sure that those comments are quality comments?
I used to get really lazy and short comments which are just few words like “Thank you for sharing this” or “This is awesome article Riaz, thanks”
How do you create a conversation with that? The only reply you can give is to thank them but with the Site Comment features, you can get original comments which are of great length too.
After you get several comments on your site, Google will also start to notice that your article may hold great value in order to attract those people so indirectly, you’ll also grow through your ranks!
Strategy #8 – Telling Google of Your New Content
This part is pretty simple – All you need to do is to tell Google that you have new contents published.
You see, the reason as to why you can’t find your website anywhere on Google sometimes is because Google hasn’t indexed your page yet.
No matter how great your content is, unless you publish contents often, you are going to have a very slow indexing speed.
On average, if you don’t post regularly, Google will only crawl your site every one to two weeks so that means your new article can only appear in Google after one two weeks!
Waiting that long means you’ll lose that much time of potential traffic so in order to hasten the indexing time frame, you need to ‘tell’ Google to come and update your content as soon as you finished publishing.
In order to do that, you need to create a Google Search Console account (Used to be called Google Webmaster) which from inside, you can find the “Fetch as Google” under the “Crawl” heading.
Google Webmasters (I prefer calling it that rather than Search Console) is an awesome free tool for website owners created by Google for you to check your website statistics which is pretty cool and is something every website owner should have.
It is so important that it is often taught at universities and colleges as a whole subject could you believe that?
But if you’re still new to this and have no experience whatsoever on how to set up your Google Webmasters account, here’s a video to show you how real quick…
Strategy #9 – The Bing Conspiracy
Just like Google Webmasters, Bing takes time to index your site as well.
But the process to ‘call’ up Bing is way easier than Google as you don’t need to create a Bing account although you still can if you want to.
A lot of people ignore Bing when they’re building a website and everyone targets Google but actually, any percentage counts when you’re dealing with a few billion populations would wide.
According to the world search engine percentage, Bing has 9.86% of the total global share and trust me, that is a huge percentage you will not miss out on.
People always target for Google because it’s big but as an entrepreneur, you will learn that putting all your eggs in one basket is something we should never do.
That being said, here’s where you need to go:
Once you’re at Bing’s Submit page, simply key in the URL of your newly-published content and you’re done!
This way, Bing will get notified of your new creation and will then index your page much faster.
Strategy #10 – Getting Traffic Internally
Sometimes the answer we’re looking for is right under our noses and in this case – Internal links.
Did you know that internal links can contribute towards the second biggest traffic source you’ll ever get after organic traffic?
Take a look at this…
That’s a screenshot of where my traffic is coming from and as you can see, internal traffic is marked second (Known as direct traffic because it comes directly from your own website).
Although internal traffic brings people who have already been to your site, you need to know that this is actually very beneficial to your website as well because when Google sees that you have loyal readers, they will rank you even better as your website is perceived as having great value to attract those people.
New websites struggle to get returning customers so if you can increase your rate of returning visitors, you get better rankings hence better traffic as well.
To get internal linking is simple – All you need to do is link to your pages! You’ll be amazed at the amount of clicks you’ll get, here’s a screenshot of my internal clicks breakdown…
Have you ever wondered how bloggers can earn money so much that they are able to go full-time?
That’s because they use their blogs to promote products by writing their experiences and thoughts which entices people to buy even more.
In fact, bloggers leverage internal linking to do this by writing product reviews to recommend programs or products or choice and this works very well compared to direct linking to affiliate products directly as people can get a chance to know the product before buying hence the reason as to why there are so many reviews around on the internet.
There you have it, my top 10 free ways to get traffic to your blog!
Although it sounds difficult, the steps are really simple because it depends on how much effort and time you want to do on promoting which is why driving free quality traffic to your site is definitely possible.
If you’re interested in finding out the perfect program for website traffic generation, check out my #1 recommended program here.
What about you, do you have your own methods of driving free traffic? Share them below, I would love to hear about them out!