The number of people creating blogs today are amazingly high.
Even though they have no idea what blogs are, what to write about on blogs, or how to even maintain them, deep inside every one of us wants our own blog.
Besides, who doesn’t want your whole journey of success archived on the internet?
To start a blog, you need to understand why people read them in the first place so here’s a few reasons to help you get an insight:
1) Real unbiased opinion
The “Truth” as they call it, is hard to detect as companies today make stories to hide their defects and make themselves look interesting and perfect.
In truth, nobody’s perfect and everybody has flaws.
For example, McDonald’s released a new burger called the Malaysian Mountain (Don’t ask me why, it was the first thing that came through my mind) and in the news and on their website, they have testimonials of people saying that the burger is the best in the world.
But as a smart consumer, you are skeptical and so you decided to check out blogs of other people who are making reviews and suddenly you found out that actually, many people doesn’t seem to like the burger.
The burger is soggy and tastes like sand which is totally different than how it is promoted.
See the benefit of having a blog now?
You get truth from a blog because it is written by a person instead of a salesman.
2) People want to know they’re not alone
When you have a particular interest in something for example gaming, you would want to find a community which has the same passion as you.
So when you find a blog with people posting his experiences in the gaming world, wouldn’t you get excited?
The same goes to other interests such as a pregnant working mother.
You go through a lot and you start to wonder, am I doing this alone? Can I go through this or not?
But when you started Googling about pregnant working mothers and finding out that there are others just like you who are sharing their tips online to help you get through, wouldn’t you feel excited as well?
3) A source of inspiration
People love to be inspired.
When you check out blogs, those are all results of people taking action so when you see how successful they are, wouldn’t you feel inspired by them?
Blogs are after all, more to a personal approach rather than a corporate approach which means they have a more “human” look compared to company websites.
Blog owners also tend to share information about themselves right down from when they were nothing and had nothing all the way up to how opportunity came knocking on their door and they seized it.
Learning about how these bloggers who are ordinary people just like you and I managed to gain success and beat down challenges is always very thrilling and inspiring.
There are plenty of reasons as to why people read blogs but the main point that really interests most people is the part where the bloggers share their personal side of things.
It is so effective because you can relate his or her situation back to yourself which gives you an insight and motivation to be just like them because if ordinary people like them can get success, why can’t you?
To learn how to create a successful blog and monetizing it, check out my review of Wealthy Affiliate here.
So why do you read blogs? Share your thought below, I’d love to know!