Every month, there are billions of new users joining Facebook which can only mean one thing for us entrepreneurs – huge market potential.
As of the first quarter of 2014 alone, there are already 1.28 billion monthly active users.
And that is only the first quarter, imagine the next few months to come – the Facebook ladder is increasing VERY rapidly.
For entrepreneurs, Facebook is a gold mine for businesses but unfortunately, the users already know that most business pages are only meant to get money out of them.
So how do you set up an effective business on Facebook without making yourself look like a sell-only company who puts money in front of people?
By following these great steps that every business on Facebook should consider:
1) Share tips regularly
This is why blogs are making more money than websites.
Did you know that 64% of American consumers buy things from blogs?
Why blogs are so effective is because they are more personal compared to corporate businesses.
Imagine yourself buying a blender from Toshiba.
Soon after, you began to realize that the blender is faulty so you decided to change to a new one but when you try to reach their customer service, none of them replied.
Sometimes, you even get scolded because the workers are too stressed and cranky because they hate their jobs.
But when you buy stuff from blogs, have noticed how kind the blog owners are?
They are more personal because they handle everything by themselves which shows responsibility and trust.
This is because the idea behind it is that when you give a glimpse of what you have to offer, the buyers tend to trust you more as you love to share new stuff.
2) Comment and reply every message
Every Facebook user knows that when you create a business page and you get visitors, you will get a notification.
When creating a Facebook page, you need to connect it to your Facebook user profile which means that whenever you log in, you can see notifications.
So when someone comments and you don’t reply, the commenter who knows that you are online will feel upset and annoyed because they know you purposely didn’t want to reply them (Believe it or not, some people are very sensitive, I learned it the hard way).
A similar case happened to me last month while I was running one of my Facebook business pages KAMIRA Event Management.
There was a person with broken English (I respect his privacy) who tried to ask me something through the page.
I was tired so I ignored him but my mistake was that I replied other users instead.
The Facebook person with the broken English ended up being so upset that he wrote a long post about how arrogant I am and made my page look disgraced.
Moral of the story, DO reply everyone because you may never know how they will react and plus, those are all your potential buyers so treat your buyers as how you would treat your customers in real life.
3) Share personal stories
Everyone loves some stories every now and then.
Stories give you an insight about who you are and why you are starting up your business and believe it or not, the rate of your visitors turning into buyers will increase drastically.
Unless your name is big like Uniqlo or Topmen, nobody actually knows your brand and without a story describing what you do, you are going to have a hard time convincing people.
There is no doubt that Facebook is the number one choice for social media among users.
However, this also means that it is a popular destination for entrepreneurs to start their businesses there making it very competitive for you so unless you learn how to get an edge, you are going to have a hard time getting advantage of the market there.
For more information on social media for business, check out my review of Wealthy Affiliate here.