Have you noticed as to why some blogs have different authors besides the usual ones that you know?
And why is that most of the times, those new authors write better and more interesting blog posts than the usual authors?
That’s because you’ve just witnessed the act of guest blog posting!
What is Guest blog posting?
As the name implies, guest post blogging or more commonly known as guest blogging is the act of blog posting on another site other than your own.
And those sites that you post for, are usually and should always be the same niche as yours.
For example, if your blog is about website development advice (Like MyInternetQuest.com), then your target for guest blogging should be another similar niche such as QuickSprout.com or Conversionxl.com.
It is a great form of free marketing strategy that allows you to gain fame and recognition for free by writing great content on another established and popular site.
Why does this work?
When you have a favorite website that you always go to, you will tend to trust the writers especially with the fact that they spend a generous amount of time writing those contents and sharing it with you for free.
So when a new author comes to the game (which is you), that author will gain immediate trust because the website audience knows that for an established website to accept you, it requires a certain degree of trust.
If your blog post is interesting, those people will surely click on your name to see who you are and by doing so, you are promoting your name and giving them a reason to check your website.
Oh woe is me, what if my blog post isn’t interesting?
Worry not because you’ll still get to tap into an extraordinary amount of visitors because an established website actually has a minimum of 10,000 visitors a month and for some, a day!
Did you know that QuickSprout.com gets over 400,000 visitors a month and Crazy egg gets about 100,000 a month?
Even if you get to tap 1% of those, it would be more than the amount of visitors a new website can earn in 3 months!
Besides, new is always interesting don’t you think?
So what good will that be to your website?
Have you heard of backlinks?
Backlink is simply the process of leaving a link to your website on another site and the more recognized the website is, the more effect that backlink would have to your website.
Before doing a blog post, you will of course need to edit your details to your given guest account.
You will need to fill in your First name, your last name and of course, a link that you will be representing.
Do you see where this is going?
So of course, you will need to add a link to your website because by doing so, any blog post that you will be doing will automatically has the name of the author as well as the link that you have chosen.
By doing so, all those readers who want to find out about you will click on the link which will bring them to your website and when Google sees that your website is getting visitors like nobody’s business, you website rank will also increase faster.
Guest blogging a great way for any website owner to create recognition not only for the name, but for his or her own website as well as you can tap into another established website and indirectly bring them to yours.
For more information on blog monetization, check out my review of Wealthy Affiliate here.