SEO has gotten so complicated today that a lot of us think that it is dead and not worth it.
The truth however, is that SEO is NOT dead, it has just changed.
As the world on online business gets contested with people, Google often updates itself to keep itself organized despite the millions of websites online not to mention the number of internet users to date.
To understand more about SEO, let’s first take a look at…
What is SEO?
SEO stands for search engine rankings which refers to how well your website appears in search engines.
So since there’s different search engines today such as Yahoo. Bing, Netscape and Google, the search engine optimization can be different according to those search engines.
However since 75% of internet users today uses Google, we normally do SEO solely for Google and not many actually care about the other search engines anymore.
If your website has a great command of SEO, your rankings will be much higher which means that it will be much easier for anyone to find your website when they search for it online.
The Google Hummingbird update
As technology keeps updating, so does anything related to it such as the iPhone having the IOS updates, online games having gaming patches, and the internet itself like Google having the Google Hummingbird update.
Some might think that the new Google update is bad for business but in reality, it is good only for those who are hardworking.
This is because in the new update, Google focuses more on words and content on a website.
So what seems to be the problem then?
The problem is that most internet scam gurus are starting to lose money because they can’t trick people anymore.
These gurus make a living by making cheap websites and getting high SEO through black hat techniques like back linking.
So when Google Hummingbird arrives and eliminates these sly techniques, the only way for people to get good SEO now is by working hard make write content for their websites.
That’s why a lot of people don’t really like the new Google update.
How to get high SEO with Google’s new update?
A major aspect of advertising your product or website, and of making sure you get a high ranking, is to write articles and publishing them on your own website and submit them for publications on article directories, ezines and blogs.
There are several advantages to doing this, including getting direct reads and clicks from the directory itself, having others copy your articles for use on their own sites, and for PageRank purposes.
Those that claim article directories to do more harm than good are talking rubbish.
They probably can’t write and don’t want to pay somebody to do it for them.
You can get a web page ranked #1 without any backlinks other than from article directories and those that copy your articles from them.
The latter tend to be other sites that specialize on your niche, and so their links are valuable to you.
If you carry out a duplicate content search on any article you have published on a popular directory, you will likely find a good number published on high PR sites that relate to your article.
It may be a bit harder to get good SEO after Google’s update but if we stop thinking about ways to cheat and focus more on working hard by writing more content with rich keywords, then you’ll definitely find your website on the first page of Google in no time!
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