Image by Margot Trudell
Starting your own website is actually simple but some people get unnecessarily scared by simple words like SEO and keyword.
These terms do sound difficult but it’s not that scary once you know what it’s used for.
Similarly in other industries which also use some short terms to indicate something, the world of online business has its own terms to make things simpler and one of them being a keyword.
What is a keyword?
Keyword is like a “special” word (duh) that is highly looked for by people using the internet.
For example, when you search in Google “Helicopters”, that is actually a keyword!
Keyword doesn’t have to be just one word though, it can be multiple words searched by people such as “Ways to diet effectively” and so on because not everyone types in only one word when looking for things on the internet do they?
So to make the definition simpler, keyword is a word or sentence that is highly looked for in the internet.
Why is keyword important?
Internet Marketers need to understand keywords because for your business to succeed online, you will need to understand what people are looking for in the first place.
For example, if your business is about dieting you might be wondering why it’s not as successful online as it is offline.
This is because to make sure you want people to find you, your website and products need to be tailored according to what they are searching for.
When I first created my website, I was wondering as to why my number of visitors are the same (About 10 to 15 visitors a day) for 3 consecutive months.
But after learning that the main reason is because of people having trouble finding my website in the first place, I decided to learn about keywords and give it a shot.
Within a month, I am seeing a significant increase of 50 to 100 visitors a day which is more than the results of all of the previous 3 months combined.
How to make use of keyword?
Finding highly-searched keywords are not actually enough to get those golden traffic.
Surely when there’s a treasure to achieve, other pirates (your competitors) will be fighting each other for that golden nugget.
This means that unless you find a way to beat your competitors and get that nugget of gold, you won’t stand a chance when the big boys are around.
Imagine that you are a small boat trying to get to an island but the path is rocky and hazardous.
Your competitors have bigger cruise ships but they are still facing the same obstacles as you.
To get to that island safely, you will need to find an alternate route and that my friend, is finding the right keyword which is like a map to that island.
So how do you find keywords then?
There are a lot of ways you can use but the most effective and time-saving way to search for a wide array of keywords effectively is by using Jaaxy.
Jaaxy is a keyword planner that I personally use for my websites as well and that is how you came across this article of mine in the first place.
Here’s a look-see of how keywords can turn the tides in your favour…
As you can see, I literally reduced my number of competitors by 50 just by adding one word from “Get your girlfriend back” to “Get your ex girlfriend back”.
Playing with keywords can be a lot of fun and you should definitely give it a try here…
Conclusion
The most important thing you have to worry about when it comes to online business is not how beautiful your website looks, it actually depends on whether or not the visitors can find your website in the first place.
So if you want to boost your website’s visitor rate and enhance your visibility, it’s best to understand and make use of keyword so that you’ll achieve great results in shorter time frames.
For more information on getting website traffic, check out my review of Wealthy Affiliate here.
