Small businesses are the bloodline of the economy.
They are what is developing not only our city but even the people as well because entrepreneurship is all about starting something with an impact.
However a lot of small businesses tend to fail after 4 years which is not a good sign for those who are building startups.
And would you be surprised that the main reason is actually because that nobody knows their brand is even out there to begin with?
That’s why we need to improve branding and to do that, here’s a few steps that I personally implement and so should you:
1) Have a website!
One of the simplest things to create but many still turn a blind eye to this.
Having a website is important because not only does it show that you are serious about bringing your business further, it’s actually also a marketing strategy because many more people all over the world can find you now.
There are plenty of benefits of having a website, especially for business and if I talk about them here, it would take too long for this particular blog post.
However, a lot of people have this perception that website is hard to create, hard to maintain and VERY expensive.
Is this true you ask?
It was true 10 years ago but today, you can literally build a website within 30 seconds or less!
Here’s a blog post that I made on how to create a quality website for business for free.
The most expensive part of a website is not the website cost at all, it’s the web developer cost which charges thousands of dollars for something so simple.
Now you don’t have any excuse to start building a website of your own 😉
2) Create social media pages
Did you know that there are millions of users on Twitter and Pinterest but more than a billion on Facebook alone?
What better way to advertise your business for free than to leverage these!
Having social media pages not only portray how serious your business is, it is also a great way to show that your business is trendy and not at all too corporate looking.
Have you ever felt annoyed at that Harvey Norman blender which stops working after 2 days?
Now imagine the feeling having a reply from the Harvey Norman team while you’re surfing on Facebook.
Those little things that you do on social media can really impact your business by a long shot and plus, it would be much better to create event on Facebook as 83% of event attendees tend to come from Facebook invites!
3) Pitch for media coverage
A lot of people actually have this perception that media coverage is expensive.
It may be expensive if you want to make a TV ad but for TV interviews, it’s actually free!
There’s a catch however – you need to make your business pitch interesting enough to attract their attention because these media people hunger for something unique and different.
For example, if you are a bicycle company, why not do a cycling charity drive to help people less fortunate in Africa?
It’s something that not everyone is doing and the media would most definitely want to come over and do a shooting with you.
After all, don’t you want to be on TV?
There are just so many ways to advertise your company for free today that a lot of small businesses hardly spend any money at all for promotions.
So if you ever want to quickly boost your branding for free know that you should try get your hands on building a website, creating social media channels and pitching for the news media because before you know it, you’ll be even more popular than your competitors!
For more information on how to build your website for business, check out my #1 recommended program here.